Video Marketing Best Practices in 2015

Posted: 12th May 2017 by theemptybox in Journal

People all over the world are consuming and sharing videos on a daily basis, not just YouTube movies but now also Facebook, Instagram, and even Twitter videos. All of the major social media platforms tend to be actively seeking to make video clips an important part of their platform, and as a marketer you simply cannot ignore this. One third of all online activity is spent watching video, according to Digital Sherpa’s 25 Amazing You tube production Statistics.

What’s more, video increases peoples’ understanding of your product or service by a whopping 74%, making marketing video tutorials an excellent tool for presenting new products as well as services and also showcasing them in action, you can see here digital marketing best practices in 2015 for more details Click this Website

Video marketing should be a key component of your online marketing strategy. To inspire you with your video marketing campaign, here is a set of best practices which will make your efforts more effective.

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Create a realistic you tube production strategy

You need a long-term objective and short-term goals, as well as to decide how the video will try to attract and engage customers. Also, you must decide what sort of action the viewer should be encouraged to take after watching the video, whether it is to buy, join a person on social networking, or visit your website.

Target a specific audience

Marketing video lessons are more effective when they provide a relevant experience to a certain group of consumers, whether it’s young mothers, middle-aged men, hockey lovers, or home gardening enthusiasts. The targeting can be further narrowed down to members of a group who meet certain criteria based on age, education, and income level.

Keep your videos short

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There is no consensus on the ideal length of marketing videos, but judging from the length of the most popular videos on each networks, along with by Adweek, it seems that the most popular YouTube clips are under three minutes, while popular Instagram films are just 15 seconds long. You can always experiment with the length of your videos to see what works best for your brand, but as a rule, keep them short.

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